Download e-book for kindle: A Management Guide to Market Research by James M. Livingstone (auth.)

By James M. Livingstone (auth.)

ISBN-10: 0333226771

ISBN-13: 9780333226773

ISBN-10: 1349157872

ISBN-13: 9781349157877

Show description

Read or Download A Management Guide to Market Research PDF

Best econometrics books

Download PDF by Jörg-Uwe Löbus: Ökonometrie: Mathematische Theorie und Anwendungen

Ökonometrie ist Mathematische Statistik. Mathematische Statistik ist nicht Ökonometrie. Vielmehr werden diejenigen Teilgebiete der Mathematischen Statistik, die - zur quantitativen examine von ökonomischen Phänomenen, - zur Modellbildung und -testung mit Hilfe von empirisch gewonnenem Beobachtungsmaterial, - zur Prognose ökonomischer Kenngrößen benötigt werden, unter dem Begriff Ökonometrie zusammengefaßt.

Download e-book for kindle: The Salience of Marketing Stimuli: An Incongruity-Salience by Gianluigi Guido

In buyer and social psychology, salience has been mostly handled as an characteristic of a stimulus, which permits it to face out and be spotted. Researchers, besides the fact that, have basically vaguely articulated the theoretical underpinnings of this time period, therefore impeding an intensive figuring out of the perceptual approaches at the back of its use in advanced advertising communications.

Download e-book for kindle: Structural Change in Macroeconomic Models: Theory and by M.J. Vilares

This e-book grew out of a 'Doctorat D'Etat' thesis offered on the college of Dijon-Institut Mathematique Economiques (lME). It goals to teach that amount rationing conception offers the technique of bettering macroeconometric modelling within the research of struc tural adjustments. The empirical effects offered within the final bankruptcy (concerning Portuguese financial system) and within the final Appendix (con cerning the French economy), even though initial, recommended that the hassle is profitable and may be persisted.

Rational Econometric Man: Transforming Structural by Edward J. Nell PDF

This demanding and unique ebook takes a clean, cutting edge examine econometrics, and re-examines the clinical status of structural econometrics as built by way of the founders (Frisch and Tinbergen) and prolonged by means of Haavelmo and the Cowles modellers (particularly Klein) throughout the interval 1930-1960.

Additional info for A Management Guide to Market Research

Sample text

Sampling, if it is to meet the rigours of statistical precision, requires a high degree of precision in setting up the process and expertise on the part of the statistician. But, in practice, the level of accuracy required for most managerial decision-taking is less than that looked for in statistical experiments under laboratory conditions. Because some imprecision can be tolerated, a certain degree of rough and ready methodology can be accepted by the sort of market researcher who is likely to use this book, methodology which, however, might dismay the purist.

The executive who proposes to carry out market research on behalf of his company for the first time faces a number of pitfalls, particularly in respect of primary sources. These include: ( 1) The danger of assuming that the respondents from whom he is seeking information are as interested in the project as is his own company. Members of the general public in giving answers may be helpful but are not always too accurate. Industrial enquiries are liable to be regarded with suspicion, and executives are liable to be more irritated at the loss of their time than flattered about being asked.

3) Competing firms' material are another obvious and cheap source of information - advertising, brochures even annual reports. It is probably standard practice to buy-in rival products for rigorous inspection, but engineers, accountants and marketing men can learn a good deal simply from examining publications put out by rivals. (4) Not least, there are official sources, which can be subdivided into two groups. The most important are those produced by government departments, state organisations, local government and similar public authorities.

Download PDF sample

A Management Guide to Market Research by James M. Livingstone (auth.)

by William

Rated 4.30 of 5 – based on 40 votes