Dave Birss's A User Guide to the Creative Mind PDF

By Dave Birss

Creativity is surrounded through such mystique. It appeared so magical to the traditional Greeks that they attributed the instant of notion to muses instead of humans. This publication exposes creativity as a approach. It indicates that there are particular steps you must persist with prior to you'll be struck by way of that second of inventive genius. It indicates you ways to get your brain into the fitting position to come back up with rules. And it delivers a few concepts that will help you technique difficulties in several methods.

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It’s natural. So embrace it. Games are great ways of getting people excited and giving them the thrill of a reward. They can be played solo. Or against other members of a community. Or against the world. Let the games begin. SHOCK THE F**K OUT OF PEOPLE Up yours! I can’t be arsed writing anything here. Is there a visual you can use that will provoke a strong reaction? Or could you say something that would seriously offend your parents? If you’re advertising an amazingly powerful vacuum cleaner, you could use a close-up shot of a dustmite – they scare the shit out of me!

That represents the inner radiance that the product reveals. It just has to be noticeably different. And totally brilliant. WHAT’S IT LIKE? Everything’s a bit like something else. Either the way it looks. Or the way it works. Or the way it makes us feel. Embrace the similar. Are there any metaphors for the product? Is it like a lion or a camel or a clockwork chicken? Is it a Harley Davidson rider wearing drag? Or a car that runs on custard? Or a dolphin with an aqualung? Metaphors are great ways of helping the audience understand something in a simple way.

If you’re advertising an amazingly powerful vacuum cleaner, you could use a close-up shot of a dustmite – they scare the shit out of me! If you’re advertising a rugged bike helmet, you could show the mashed up corpse of a cyclist with tyre tracks across his chest and not even a scratch on the helmet. If you’re advertising underwear you could dress a goat up in it and say that bestiality is a serious option now. Remember that it’s OK to upset the people you’re not selling to. And sometimes the right thing is just to be plain wrong.

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A User Guide to the Creative Mind by Dave Birss


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